Mother of two, Grainne Kelly, came up with the idea for the BubbleBum after many years of carrying heavy, bulky, expensive booster seats around with the family.

Mrs Kelly commented, "I created the BubbleBum out of sheer frustration with what is currently available on the market. Modern families do a lot of travelling in cars, coaches and taxis, and bulky, heavy booster seats just aren't practical to carry around even for one child, never mind if you have two or three. BubbleBum has been designed to be small, light, practical and so easy to use that it's perfect even for quick taxi journeys. Plus it looks good, so kids don't mind carrying it around in their rucksacks or schoolbags."

This portable, lightweight, brightly coloured, inflatable booster seat for kids aged between 4-11 easily deflates and folds flat so that kids or parents can carry it in rucksacks or handbags, making it perfect for holidays, rental cars, taxis, coach journeys, school trips or car pooling.

Birds ‘n Bees is the sole distributor for BubbleBum in South Africa. We are passionate about children and their safety, and by bringing BubbleBum to South Africa we hope to eliminate the many “excuses” for children not being buckled up. If one reads the vast amount of information available to South Africans, it is a non-negotiable to buckle up children at all times while travelling. We strongly support this cause and hope to contribute to the ongoing initiatives to promote child safety.